Gubagoo, a conversational commerce solutions provider, has announced the launch of a new digital retailing solution for car dealers to sell vehicles through Facebook Marketplace.
Known as Gubagoo Virtual Retailing, the new offering allows consumers to build a deal and get approved financing for vehicles that dealers have listed on Facebook Marketplace.
“We are investing heavily in integrating with Marketplace and Messenger to bring the car buying experience online,” said Brad Title, CEO of Gubagoo. “Gubagoo Virtual Retailing in Messenger allows us to go beyond high-quality lead generation and close deals, freeing up dealers to focus their efforts on in-store customers. Dealers can also watch a live deal as it’s happening, jump into a chat with the customer, desk a deal on the fly and send it to the customer. It’s powerful stuff.”
Once a consumer inquires about a car on the platform (through Facebook Messenger), the buying process is considered to have begun. They then have access to the “Buy Online” button, allowing the consumer to “calculate payments, value their trade-in, apply rebates, accessories and F&I products, and submit a credit application for online approval” — and all within the Messenger environment, according to the Gubagoo’s news release.
The company’s new offering can also be integrated with the dealerships’ website.
Gubagoo plans to sell its virtual retailing solution as an add-on to its ChatSmart live chat solution.
