Kijiji’s August Autobarometer, a monthly report revealing detailed vehicle inventory performance metrics from the company’s digital marketplace, is now live.
The report provides a national and regional view of the Kijiji vehicle marketplace, providing dealers with information such as: the total listings created for cars and trucks during a specific month and year-over-year; engagement metrics; average listing price YOY, mass market import and domestic (for new and used vehicles); and total views by body segment — among other details.
In Ontario, a total of 183,407 car and truck listings appeared on Kijiji in August, with dealers received 32 million VDP views; 536,000 email/chat replies; 498,000 click-to-call engagements; and 67,000 dealership URL clicks.
In terms of body segments, and specific to used vehicles, passenger cars received 4.8 million views while SUVs received 2.5 million. Pickup trucks managed 1.5 million views and vans received 528,000.
Vehicles also appear to be selling faster at 24.8 days in August — down from 27.2 days YOY. The six most popular cars sold were the Honda Civic, Ford F-150, Dodge Ram 1500, Mazda3, Volkswagen Jetta and Toyota Corolla. In terms of brands, Ford, Honda, Toyota, Dodge, Chevrolet and BMW were the top six for the month.
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