Trader is planning an upgrade to its TAdvantage dealer website solution and will launch a new and improved, Canada-centric version in February, 2019. Dealers can expect superior technology, better performance reporting, a “by Canadians, for Canadians” approach and available advanced integration with digital campaigns, the company said in a recent release.
The announcement follows Trader’s acquisition of Vancouver-based web solutions and digital marketing services provider Convertus earlier this year.
The Convertus acquisition allows Trader to bring innovation in-house and be adaptive to dealers’ needs, according to the company.
TAdvantage will be closely integrated with Trader’s new advertising platform, TRFFK, which was introduced to dealers late last year. The two are the initial offerings in the company’s comprehensive Canada-first digital solutions strategy.
