The Ready…Set…School! Campaign launched by NextGear Capital Canada (NGC) and its parent company, Cox Automotive Canada, wraps up later this month, but NGC has already surpassed its target by three times. The school supply drive, launched in partnership with the Boys and Girls Club of Peel, aims to ensure that local children are set up for success in time for the school year ahead.
“For students living in poverty, the right school supplies are often a luxury instead of a necessity,” said Jerome Dwight, National Vice President, NGC. “Social responsibility and ethical practices are vital to our success, and our team members wanted to positively contribute to the community we work in. I think their donations really showed that.”
Poverty has been linked to reduced academic achievement, the company says in a release. Students who don’t have the proper tools for success are often behind their peers physically, socially, emotionally and even cognitively.
“Back to school shopping can put a very real financial strain on families,” said Emma Pye, Project Manager Lead for NGC. “Education is an important social concern and this Ready…Set…School! Campaign gave us all an opportunity to positively impact the lives of others through a simple act of donating school supplies.”
The Boys and Girls Clubs of Peel engage at-risk children, youth and families from low-income communities, and support the development of confidence, learning and positive relationships. Their core values are closely aligned with Cox Automotive Canada’s, the company says.
