Toyota will be supporting athletes of the upcoming 2018 Games as the Official Mobility Partner of the Canadian Paralympic Team, according to its news release.
“The Paralympic athletes that represent our country on the international stage are an inspiration for every Canadian,” said Cyril Dimitris, Vice President of Sales and Marketing, Toyota Canada Inc. (TCI) “Their stories of perseverance, courage and hard work encourage all of us to start our own impossible — and we’re proud to support these athletes as they compete against the best in the world.”
The Japanese manufacturer entered an agreement with the International Paralympic Committee (IPC) in 2015 to become a Worldwide Paralympic Partner. It also has agreements with the National Paralympic Committees (NPC) of 177 countries, all of which has been described by Toyota as a “groundbreaking first” for a Worldwide Paralympic Partner.
The automaker will also help boost awareness and promote support for the event, and the athletes involve, through its local business operations in each country. It will do this by supporting the activities of the local NPCs.
“Showing its commitment to the Paralympic Movement, the Toyota-IPC partnership is strengthening the capacity of NPCs through the NPC Development Program,” Toyota said in its news release. “Launched in 2017 by the development arm of the IPC, the Agitos Foundation, the program seeks to enhance the organizational and management capacity of developing NPCs through sharing of knowledge and best practices, thereby increasing professionalism and enabling them to obtain more support from governments, corporations and development agencies” among other things.
Toyota will continue to support the Olympic athletes as the Official Mobility Partner of the Canadian Paralympic and Olympic teams through to 2024.
