conquest Mastermind, a new business solution that leverages market-best predictive indicators, was just launched by automotiveMastermind .
The solution integrates software and services, including Mastermind’s behaviour prediction technology and personalized one-on-one marketing campaigns, plus comprehensive reporting and analytics.
It’s based on the integration of Polk Predictive Audiences from IHS Markit, and it gives dealers a distinct advantage over local competition, according to the company.
“conquestMastermind leverages modeled data by targeting the exact customers who don’t currently have a sales relationship with a dealer, are in that dealer’s area of influence, and are ready to buy — it’s that simple,” said Johannes Gnauck, founder and co-CEO of automotiveMastermind.
“Dealers can then see which customers were targeted, why they were targeted and how to contact them with an offer that meets their specific needs.”
It all provides awareness and transparency to the customer, he adds. The personalized solution provides monthly touchpoints that follow customers along their purchase journey.
