Fastlane expands online service to independent, used car dealers

Fastlane, a U.S.-based company that provides dealers with an online car-buying presence, is expanding its service to the independent and pre-owned dealer market in January 2018, according to a news release.

The e-commerce and showroom technology provider plans to use its online platform to “aggressively” enter the used car dealership segment while still meeting the needs of regular dealer groups.

“We get numerous inquiries from independent and used-car dealers online and at trade shows, and now we have a product tailored and reasonably priced for these types of dealerships,” said David Luce, Fastlane’s Vice President of Sales.

The company’s platform provides dealers with the ability to easily and efficiently sell vehicles online, while also providing consumers with a “user-friendly, Amazon-like car-buying experience,” said Fastlane. Offering its service to independent and used car dealers may be a necessary opportunity to help the business grow while also generate a healthy form of competition in the market.

“There are nearly 30,000 independent dealerships in the U.S. market, representing 35-40 per cent of the vehicles sold online. With online sales now being a key dynamic in the auto market, we believe our platform is uniquely positioned to help independent and used-car dealers stay competitive,” Luca said.

Regardless of the market, Fastlane is capable of customizing the car-buying experience to meet each dealer’s unique branding, messaging and sales needs. “It’s a win-win that makes online purchasing easy for car dealers and their customers,” the company said in its news release.

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Canadian auto dealer