Canadian winter tire needs are on the rise

The number of winter tire shipments in Canada increased at an annualized rate of four per cent over the past five years, according to the Tire and Rubber Association of Canada (TRAC).

This not only demonstrates that winter tires are now the fastest growing tire category in Canada, but also that there is a growing need for consumers to ensure their vehicles are well-prepared for the winter season.

These developments are due to the effort made by tire makers, retailers and the government to educate Canadian drivers about the benefits of sporting winter tires. Offering government incentives to make the tires more affordable has also proven effective.

“Despite increasing winter tire usage, educating drivers about the safety benefits of winter tires remains critical to making our roads safer in winter,” said Glenn Maidment, president of TRAC.

Forty per cent of drivers outside Quebec still do not use winter tires, whereas in the French-speaking province these tires are mandatory from mid-December to March 15. More than 50 per cent of Canadians believe that all-season tires provide sufficient traction. Over 20 per cent believe it reduces driving in the winter and cost, according to the survey.

“The fact that four-in-ten motorists outside Quebec are not using winter tires puts at risk everyone who drives in cold-weather conditions — regardless of whether the road surface is dry, snow-covered or icy,” said Maidment.

“Research by the Quebec government shows that, since the winter tire law was enacted, the province saw a significant decrease in injury accidents in the province,” he said.

Read the full report here.

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