LotLinx will launch AI platform in Canada this December

LotLinx Automotive AI technology, has announced its expansion to Canada as of December 1. The company will offer its TURN platform, including the VIN-View Optimizer (VVO) to dealers across Canada.

The technology is designed to target and score shoppers, based on their search behaviour, and deliver them to conversion-optimized Vehicle Display Pages. The VVO tool helps dealers measure success and optimize campaign performance in real time.

Leanne Kripp, Head of Autos at Kijiji, Canada’s largest automotive website, is eager for dealers on her site to tap into the LotLinx marketing tools to help identify where the best advertising ROI is being delivered.

“With LotLinx coming to Canada, dealers will possess a new toolkit that provides deeper insights and greater transparency than they’ve ever had to help them spend smarter and focus investment on those media channels that provide the most value,” said Kripp.

“I believe dealers across Kijiji will appreciate this clearer, real-time view into their marketing performance and how well their investments are being spent.”

LotLinx will initiate outreach to dealers in key Canadian markets such as Toronto, Montreal, Vancouver, Quebec City, Edmonton, Calgary and others beginning in mid-October.

“Most of our AI technology has been developed from our Canadian offices, so this is something of a homecoming for us,” said LotLinx founder Len Short.

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Canadian auto dealer