New Porsche dealership key to government business initiative

The Greater Toronto Area’s fourth Porsche dealership is scheduled to open in the next few weeks at the site of one of North America’s busiest highway interchanges, said John Cappella, Managing Director of Porsche Centre North Toronto. The dealership site is expected to contribute to the business development of the Sheppard Avenue and Victoria Park intersection, according to Consumers Next, a City of Toronto business renewal initiative.

“We have many luxury buyers in this area, and the convenience of the location is ideal for those who want to drop off their Porsche for service on the way to work in downtown Toronto,” said Cappella.

Cappella explained that the dealership site is going to act as a hub of shopping activity, as amenities such as restaurants are being constructed adjacent to the new dealership, and landscaping features such as the addition of 70 trees will also add to the redevelopment turning it into a new quadrant of the area, one which “hasn’t really been developed yet,” Cappella explained.

Porsche Centre North Toronto contains 14 productive bays, one alignment rack, two diagnostic bays for programming issues and diagnosing vehicles.

It will employ 40 people and has made provisions for electric charging stations on both the sales and service sides of the dealership.

Cappella said one of the main challenges in getting the site launched has been completing the exterior of the building. May 2017 had a record rainfall of 140 mm — the same month last year saw 30 mm of rain. The ground became saturated with water which caused a delay in installing certain electrical aspects and the sidewalks. “We’ll now be able to complete this process very quickly,” said Cappella.

The dealership’s showroom will showcase 28 cars while the basement will store approximately 50 cars.

For more on this story look out for Canadian auto dealer’s upcoming June/July issue.

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