Drivers of vehicles with automatic emergency braking (AEB) will get a 15 per cent discount on auto insurance with Aviva Canada, the company has announced. The discount is available to all Aviva-insured drivers and is applied automatically to their policy upon purchase or renewal.
AEB uses sensors to detect potential front-end collisions and automatically applies the brakes to prevent, or lessen the damage, of impact. The result is fewer injuries and repair costs, says Jason Storah, executive vice president of broker distribution for Aviva Canada.
“It’s simple — our customers who choose vehicles with features that help prevent collisions, or reduce their impact will pay less for their insurance coverage,” says Storah.
Last spring, The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Insurance Institute for HIghway Safety announced a commitment by 20 automakers — 99 per cent of the U.S. market — to make AEB standard on all new cars by September 1, 2022.
Many manufacturers are stepping up to the plate sooner, including Toyota, who, in October, became the first non-luxury brand to make AEB standard on most models.
“We applaud Aviva Canada for being the first Canadian auto insurer to reward drivers for adopting advanced safety features like AEB,” says Stephen Beatty, vice president with Toyota Canada. “We feel that everybody deserves to benefit from advanced safety technologies and have already started including them on most models.”
