Mobile tech key to preventing distracted driving

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Mobile-tech-300With texting and driving becoming a big issue, promoting in-vehicle mobile technologies that can help prevent distracted driving has never been more important for dealers.

According to a recent U.S. study by Kelley Blue Book, a whopping 97 percent of respondents cited distracted driving, which includes texting or talking on cell phones, as the biggest safety concern on today’s roads.

Respondents are even more worried about distracted drivers than impaired ones at 75 per cent, followed by road rage at just over half of the respondents. The next biggest safety concern was weather conditions for around 35 per cent of respondents.

In addition, approximately 81 per cent of respondents believe Millennials between the ages of 19-34 are the biggest culprits of texting and driving.

Despite knowledge of strict state laws that ban cell phone use while driving, most respondents think 41 per cent of drivers are texting while on the road.

And they’ve even admitted they are guilty of doing this themselves — for around 20 per cent of the respondents. That number jumps up to 55 percent of Millennial respondents between the ages of 18-34 who reported texting while driving.

But 76 per cent of total respondents believe in “technology that will make it safer/easier to communicate while in a vehicle.” That would include existing systems such as voice-to-text or text-to-speech to make drivers abstain from texting at the wheel.

Kelley Blue Book fielded this U.S. survey from October 8-12, 2015, completed by members from its exclusive online community.

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