It was a packed house at the 2015 Quorum Customer Conference held September 15-16 at the Crowne Plaza Toronto Airport hotel.
“They’ve gained some momentum,” said Mark Allen, Vice-President of Marketing and Services for Quorum Information Technologies. “You’ll see that most of the dealerships that have attended, they started by sending one person and now they’re sending whole groups. [Dealers] see a lot of value in what they’re able to take away.”
Craig Reddy from Quorum Information Technologies led some of the fixed ops workshops and sessions
This year, dealers got a taste of new upgrades, developments and integrations in Quorum’s portfolio of products and solutions, and the latest features of XSELLERATOR, Quorum’s DMS software for dealerships.
This included enhancements to the Communicator platform, such as learning how to make use of templates or adding attachments to texts going to customers, and the latest FlexReports designed to help manage dealerships. The XSELLERATOR console has been rebuilt with a new look and feel, and is meant to have faster response rates.
After the more general morning sessions, dealers broke away into smaller department specific workshops.
The customer conference was split into two days, with the first day focused on fixed ops and the second day on sales and accounting.
Maury Marks, President and CEO of Quorum Information Technologies, talks about the the XSELLERATOR console
Allen acknowledged it can be tough for dealers to get away from their stores, but a two day event enables them to attend the day that covers topics relevant to their department.
“There’s a lot of potential to train over a two day course — some of these topics you can spend an entire day on — but we at least try to give [dealers] a flavour of different things, give them some ideas of things they can explore more deeply,” said Allen. “We always try to make sure every one of these sessions that dealers have specific things they can do and act on here,” he added.
While Quorum specialists lead the sessions, dealers followed along on their tablet devices or computers.
“That was a big hit last year and we’ve carried that over,” said Allen. That way dealers can pinpoint any issues during the session, ask any questions and provide feedback.
