With customer satisfaction becoming the key differentiator between brands, dealers and OEMs need to stand out to get loyalty.
Making use of social media tools is often a good way to spread the word.
After hearing about a thirteen-year-old daughter of an astronaut who had a hand-written letter to send to her father on the International Space Station, Hyundai Motor helped her spread her message in a memorable way.
To make it so that her message could be read from space, Hyundai Motor Company dispatched eleven Genesis vehicles to Delamar Dry Lake, Nev.
The message ended up covering more than one and a half times the area of New York City’s Central Park, garnering Hyundai Motor a Guinness World Record for creating “the largest tire track image.”
“Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond.’ the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation,” said Scott Noh, Head of Overseas Marketing Group for Hyundai Motor Company, in a written release.
“Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.”
Hyundai was able to create an entire social campaign around her story, that can be viewed on an official campaign website featuring in depth interviews and a behind the scenes look at the image and how it took shape.
You can view the “A Message to Space” video on the official campaign website www.amessagetospace.com or via Hyundai’s YouTube channel at www.youtube.com/watch?v=3EOAXrTrsOE.
