Roger Moulding, vice-president, Shell Global Marketing & Global Key Accounts, and Tak Uk Im, executive vice-president & Chief Operating Officer, Hyundai Motor Company at the official signing ceremony on Jan. 28, 2015.
Royal Dutch Shell plc will continue its decade-long global partnership with Hyundai for the next five years, as the preferred aftermarket oil supplier for the automaker’s vehicles in over 70 countries.
“It allows us to create value for both parties through deeper collaboration — be it in products, aftermarket services, marketing or technology,” said Roger Moulding, vice-president of Shell Global Marketing and Global Key Accounts, in a press release.
The agreement covers a wide range of Shell Helix products, including the Shell-owned Quaker State branded lubricants in North America.
As part of the agreement, Shell and Hyundai said they will jointly invest in motor oil marketing initiatives and customer satisfaction programs. The companies will also continue to collaborate on technologies and new motor oil formulations designed to work with the new range of Hyundai vehicles.
“This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives,” said Tak Uk Im, executive vice-president and Chief Operating Officer at Hyundai Motor Company.
“Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
