Family Day in Ontario is always a big boost for attendance at the Canadian International AutoShow, and this year was no exception.
Organizers pulled together all sorts of special events, special pricing and contests and giveaways to help lure Ontario residents out of their warm homes to make the trek downtown to the Metro Toronto Convention Center.
All of this activity is good news for dealers, because the annual event drives up interest in new vehicles and generates lots of leads for local dealerships.
“The Canadian International AutoShow is a truly inclusive event but there’s no doubt that the most inclusive, and engaging day at any CIAS is Family Day,” says Jason Campbell, General Manager, Canadian International AutoShow. “Families need cars, but kids love cars. This year’s Family Day experience is our most special yet, offering an incredible number of activities, giveaways and Family Day–exclusive contests. You don’t have to be a family to attend, of course, but this is the day that families really should attend.”
When visitors ask for a “Volkswagen Family Ticket” at the door, their $45 entry fee covers them for two adults and two children, which is a great value.
While mom and dad are shopping the X-Box gaming zone also gives young people a chance to test drive a few video games. Another kid-friendly activity included kids under eight who would drive a mini pick-up truck in the Ford F-150 trail, and the Volkswagen Children’s Playcare Centre provides a safe place for smaller children to be entertained.
Another fun exhibit for the whole family was the Ripley’s Believe it or Not exhibit featuring the world’s smallest car, and other Ripleys’ displays and props from their museums.
This year’s event runs from Feb. 13-22.
