Quorum Customer Conference takes a “hands-on” approach

Hands-on sessions included building your own consoles

Hands-on sessions included building your own consoles

Attending Quorum’s North American Tour Customer Conference, during its stop in Toronto on May 20-21, Canadian auto dealer got a chance to attend workshops and see first hand some of the latest developments in the company’s portfolio of products and solutions.

This year, the conference was broken down into two distinct days, with workshops specifically tailored to both fixed and variable operations within the dealership. Additionally, besides learning about some of the latest developments in Quorum’s suite of products and solutions, attendees also got a chance to participate in hands-on Console sessions where they were able to build some consoles of their own and see firsthand where the data comes from. Other sessions included how to effectively manage service appointments, how to improve service revenue through effective labour pricing, how to manage aging parts inventory, perform effective sales follow up, payroll management and reviewing the end-to-end sales process.

Afternoon workshops were tailored to specific dealership departments

Afternoon workshops were tailored to specific dealership departments

Speaking with Mark Allen, Vice-President, Sales, Marketing and Service at Quorum Dealer Management Technologies, the conference is not only a great opportunity for dealer attendees to get familiar with the latest product developments and learn how to use them, it also represents the ideal opportunity for the company to interact with its customers and gain valuable feedback and insight into the types of solutions dealers are using and requesting for their businesses. “The feedback we had last year was invaluable,” says Allen. “Everybody said they really loved the content but there was a consensus that they wanted a bit more of a deeper dive, so in 2014 we decided to make some changes.”

Allen says that was a major reason why this year’s conference was more workshop oriented and split into days catered specifically for service and parts and also sales and accounting. He says the concept was really about “learning on the spot. You’ll notice that most of the dealer attendees had laptops and were following along, so the content is specific. It’s about how to do this or that, so you can log on your store and follow along.” As a result, Allen says each workshop is more like a classroom session rather than an overview.

This year, Quorum provided two Canadian locations for its Customer Conference. Besides the Toronto event on May 20-21, there was a western event in Calgary, Alta. on May 22-23, with separate days for fixed and variable operations.

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