Canadian new vehicle sales highest ever total for October

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Continuing the strong momentum witnessed so far this year, sales of new cars and light trucks in Canada reach a record high for October. According to data compiled by DesRosiers Automotive Consultants, total deliveries of 145,460 units for the month beat last October’s numbers by a substantial 7.4 per cent. Ford Motor Company led the way, selling 22,635 vehicles, though General Motors overhauled Chrysler Canada to take second place, with 20,503 vehicles sold. Chrysler, which shifted 18,007 units (including its Fiat brand) still witnessed its best October numbers on record however.

Other big winners for October were Honda Canada, (which saw sales jump 18.8 per cent, thanks to 13,770 deliveries), Nissan Canada (which saw demand grow by 36.6 per cent); Land Rover (which saw a 38.6 per cent increase in sales over this time last year) and sister brand Jaguar, which despite selling just 95 units, still witnessed a whopping 150 per cent increase over last October’s numbers.

One surprising result last month was smart, which sold 232 copies of its little fortwo model (a 38.9 per cent gain on October 2012).

Other strong performers in October were Mercedes-Benz (up 25.5 per cent), Mitsubishi (up 21.2 per cent), Porsche (up 20 per cent), Mazda (up 13.9 per cent) and Subaru (up 17.7 per cent).

As fuel prices have remained relatively stable, sales of light trucks sales have continued to gain traction in the marketplace — last month they were up 9.6 per cent to 81,292 units, helped by the introduction of refreshed offerings from Ram, General Motors and Toyota.

Passenger car sales have also continued to perform well — sales were up 4.7 per cent in October, indicating that Canadians continue to have confidence in new vehicle purchases despite high levels of consumer debt.

With the Seasonally Adjusted Annual Rate (SAAR) pegged at 1.9 million units as a result of the October numbers, it looks like 2013 will go down as a banner year for the auto industry in Canada.

For more information on the October sales numbers, visit: desrosiers.ca

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