40th anniversary CIAS witnesses third highest attendance on record

Posted by

40th-CIAS-300With the doors to the 40th anniversary edition of the Canadian International AutoShow having now closed, this year’s event finished on a high note, with a commendable 305,322 in total visitors (the third highest on record since the show’s inception). This was achieved despite threatening winter weather conditions in the suburban areas beyond the GTA as well as reduced student attendance in 2013 due to provincial teacher “work to rule” limitations.

Media day attained a record attendance of 1,022 even though registration criteria was stricter this year and reporting press were required to show photo i.d. at the door to gain access.

The Toronto International Auto Show (as it was known when it first opened in 1974) had an attendance of just over 80,000 and occupied only 90,000 sq. ft. at the Toronto International Centre of Commerce. According to Tom Tonks, general manager for the Canadian International AutoShow, “the event, and the industry it represents, have both come a long way since that first one back in 1974. Forty years later, our attendance tops 300,000 each year, while the Show now occupies 650,000 sq. ft.”

Organizers believe that the 2013 Canadian International AutoShow attendance figures reflect an ongoing public interest in the latest cars and trucks as well as new automotive technology. At this year’s event, there were a total of 43 new vehicle premieres, helping to generate excitement and spur interest, certainly, another attendance motivator. In this regard, the Show serves as a once-a-year opportunity to influence and assist potential buyers in making their automotive buying decisions.

The AutoShow’s patron survey continues to indicate that over 80,000 vehicle sales annually can be directly attributed to the role that the Canadian International AutoShow plays in the GTA marketplace each February.

Comments are closed.

Canadian auto dealer