Kia Canada Inc. announce a new cooperative partnership with the Montreal Impact. This all-new partnership marks the third official Major League Soccer (MLS) team in Canada that Kia Canada is associated with. In a collaborative effort, both Kia Canada and the Montreal Impact debuted a Special Edition 2012 Kia Rio 5-Door at the 2012 Montreal international Auto Show.
The Montreal Impact will make quite an impact with their customized Kia Rio
Montreal Impact players, Greg Sutton and Patrice Bernier, were present to reveal the special edition Kia Rio 5-Door to unveil it for the first time at the Montreal International Auto Show.
“We are excited to partner up with the Montreal Impact, which allows us to whole-heartedly support the MLS in Canada as the exclusive automotive sponsor of all three Canadian teams,” said Robert Staffieri, Director of Marketing for Kia Canada Inc. “To celebrate our partnership with the Montreal Impact there was no better vehicle choice than the all-new 2012 Rio 5-Door — with its athletic stance and sporty design.”
The 2012 Rio 5-Door subcompact has received recognition by the ABC (Automotive Brand Contest), winning the exterior design category, and has also been honoured on the WardsAuto “2012 10 Best Engines” list, with its 1.6-litre Gasoline Direct Injection (GDI) engine. The Gamma engine was recognized for its fuel efficiency, versatility and available Idle Stop and Go (ISG) technology.
The Rio 5-Door Special Edition vehicle will be present at select 2012 Montreal Impact home games at Saputo Stadium (Stade Saputo) and will also be used at a variety of promotional events and venues throughout the surrounding Montreal area.
“The Montreal Impact is pleased to have Kia as a founding partner of the club as we enter our first season in Major League Soccer,” mentioned John Di Terlizzi, Vice President Corporate Sales & Development at Impact de Montreal. “We are most impressed by their commitment to soccer in Canada and look forward to growing our brand and the Kia brand and its family of exciting vehicles through mutual activations in the marketplace. The Rio 5-door special edition is a fine example of this.”
The Rio 5-Door Special Edition vehicle was specifically designed and crafted with ultimate detail to showcase both brands in the highest form. Three areas of the vehicle were individually designed, which allowed for the common Montreal Impact theme to interlace throughout the vehicles exterior, interior and engine bay.
2012 Kia Rio 5-Door Montreal Impact Special Edition
Exterior
Custom paint job
Montreal Impact special edition rear badge (paired with Rio badge)
Frosted sunroof featuring Montreal Impact logo
Interior
Custom Montreal Impact seats (Impact colours)
Custom Montreal Impact logo embroidered head rests
Custom Montreal Impact blue dash inserts
Custom Montreal Impact logo floor mats
Custom Montreal Impact logo centre console
Custom Montreal Impact logo shifter
Customized machined brake and gas pedals with Montreal Impact logo
Wheels/Rims/Suspension/Brakes/Engine Bay
17-inch rims and tires
Montreal Impact logo on wheel centre caps
Custom Kspec coilover lowering springs
Customized brake caliper covers feature the fleur-de-lis
Custom painted Montreal Impact logo engine cover
Sound System
Clarion mono amplifier
10-inch subwoofer
Montreal Impact logos on speaker covers
