DealerRater, the car dealer review website, announced an enhanced feature of its Certified Dealer Program that will enable dealers to better integrate and leverage online reviews on Facebook.
This supplements existing tools that enable a dealer’s reviews to automatically feed to a custom tab on its Facebook fan page. But this new update provides dealers with the ability to post review snip-its directly to their Facebook fan page wall. As a result, a dealer’s reviews will automatically appear on the news feeds of all its Facebook fans on a real-time basis.
“We are excited to introduce this enhanced Facebook feature as it will provide our dealer partners with another powerful tool to showcase
positive reviews and promote quality customer service,” said Chip Grueter, president of DealerRater. “We are committed to giving our Certified Dealers the most innovative tools to build, manage and leverage their online reputation, and this latest feature update attests to that commitment.”
With this latest enhancement, a dealership’s Facebook fans can either click on a dedicated Facebook tab to see a listing of that dealer’s most current 10 reviews or view that dealer’s customer reviews directly from the dealership’s Facebook fan page wall.
As part of this new DealerRater Facebook tool, Certified Dealers will gain control over the number of reviews that are posted automatically to their Facebook fan page wall per day and can also select the specific reviews that will be posted.
More than 3,900 dealers across the U.S. and Canada are enrolled in DealerRater’s Certification Program.
For more information, visit www.DealerRater.com.
