The NADA has announced a heavyweight lineup for its next NADA Convention and Expo.President George W. Bush and Sergio Marchionne, chief executive officer of Chrysler Group, and chairman of Fiat Industrial S.p.A., are the scheduled keynote speakers for the 2012 NADA and ATD Convention and Expo in Las Vegas next February.
NADA chairmen Stephen Wade and Bill Underriner will also deliver industry remarks.
The inspirational address this year will be provided by Aron Ralston, who had to amputate his right arm with a knife to free himself from a boulder after a hiking accident. His autobiography “Between a Rock and a Hard Place” was the subject of the film “127 Hours.”
The 2012 convention, which runs Feb. 3-6 at the Las Vegas Convention Center, will mark the first time that the NADA and ATD conventions will be held together.
The convention also includes workshop sessions, franchise meetings, hundreds of exhibits and a new Social Connection Zone.
“The exchange of ideas, updates on the latest marketing concepts and networking with fellow dealers at the convention is a rewarding experience,” says Rick Morrison NADA convention chairman. “There is no other event that offers dealers and their managers so much at one time in one location.”
Super Bowl XLVI will also be held Sunday, Feb. 5. Dealers and their managers are encouraged to register early to take advantage of discounted pricing and reduced hotel rates. To register online, visit www.nadaconventionandexpo.org.
NADA, founded in 1917, represents nearly 16,000 new-car and -truck dealerships operating about 32,500 franchises, both domestic and international. For more information, visit www.nada.org.
