WHEN IT COMES TO ONLINE LEAD MANAGEMENT, SPEED AND QUALITY RULE THE DAY When car shoppers submit an online inquiry, they expect to get a satisfactory answer within a short period of time. That means that salespeople at dealerships need …
(Catch all the highlights at NADA 2015 with Canadian auto dealer‘s full weekend coverage from San Franciso) Alan Bird, Canadian auto dealer columnist, offers his thoughts on the opening day at the NADA 2015 Convention & Expo in San Francisco.
At the third annual TalkAUTO Canada conference, jointly hosted by J.D. Power and Canadian Black Book, the overall theme that seemed to resonate was making that real connection — how modern auto retailers can develop true, personal relationships with their …
MAKING MORE (AND BETTER) CUSTOMER CONNECTIONS WITH AN INITIAL QUALITY RESPONSE Connecting with customers via email may sound as easy as 1-2-3. Receive a lead, respond with an electronic note and wait for the customer to reach back out with …
ALAN BIRD LOOKS AT THE GOVERNMENT’S NEW ANTI-SPAM LEGISLATION AND WHAT IT REALLY MEANS FOR DEALERS The new Canadian Anti-Spam Legislation (CASL) will destroy marketing. If you believe that statement, follow these instructions: 1) Take a deep breath and 2) …
WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about …
ATTRACTING CUSTOMERS ONLINE — AND THEN KEEPING THEM — IS A DUAL CHALLENGE. BUT EVOLVING TECHNOLOGIES AND METHODS, ALONG WITH A BIT OF GOOD OLD COMMON SENSE, CAN MAKE A REAL DIFFERENCE. Sitting across from Alan Bird, president and CEO …
