Kia Canada Inc. brings back its ‘Drive Change’ campaign and announced the 1st annual Drive Change Day will be held August 21st, 2011 Inspired by the 2010 “Drive Change” community initiatives, Kia Canada is promoting this campaign to highlight its …
Confident Canadians buy more cars. And Canadian consumers continue to show increasing signs of optimism about the economy as we head into the summer months. But continuing high gas prices and the recent stock market means we aren’t out of …
A BMW dealership in B.C. that bills itself as “Canada’s eco-friendly luxury dealership” took a big step forward to earn that reputation. Auto West BMW of Richmond, B.C. installed a 53 foot vertical-axis wind turbine, as its latest green initiative. …
Toyota Canada and the federal and Ontario governments will invest $545 million to support “green innovation” and keep more manufacturing jobs in Canada. The money will be used to upgrade Toyota’s Ontario-based manufacturing plants in Cambridge and Woodstock. The Ontario …
New-vehicle sales in Canada bounced back strongly in June to the highest SAAR (Seasonally Adjusted Annual Rate) in a year, following May’s precipitous plunge to the lowest volume for the month since 1997. May’s SAAR was just 1.4 million while …
Even with relatively low sales volumes the average dealership’s net pretax profit margin hit a 24-year high last year — even though the new-vehicle department was in the red for a fifth straight year, according to the National Automobile Dealers …
When selling cars to Canadians, don’t overlook the value of promoting the car’s audio entertainment features. A new study finds that 70% of Canadian drivers say music is the key to a stress-free summer road trip. The study from SiriusXM …
Steve Macaluso joins CarProof’s management team as Director, Corporate Accounts. A well respected auto industry figure, Macaluso brings 14 years of industry experience acquired from within the vehicle remarketing sector. Macaluso previously held executive-level positions at ADESA and Manheim (most …
Every transaction in the wholesale auction industry revolves around one key question: What’s the value of this unit? Last week, Manheim introduced a new feature on OVE.com, its 24/7 bid and buy now wholesale vehicle marketplace, allowing buyers to “make …
Auto retailers that use a third-party loyalty program can achieve significant retention increases of 20 percent and more, according to findings presented in a new white paper from MediaTrac, a U.S.-based marketing technology company. MediaTrac released their free Auto Retailer’s …
Earlier this week, BMW Group Canada announced the appointment of Eduardo Villaverde to the position of president and CEO, effective September 1, 2011. Villaverde replaces Manfred Braunl who has left the BMW Group. Braunl was just named to the post …
A new report forecasts that auto dealers will boost their total advertising spending by 7.2 per cent in 2011 with the biggest boost in online media. The report, “2011 Local Automotive Advertising Outlook” from Borrell Associates predicts an increase from …
