As digital world expands, fewer customers will be visiting The demise of traditional brick-and-mortar stores is a story consumers are becoming all too familiar with. Online shopping continues to grow annually, and traditional sectors like the auto dealership industry are …
For the past decade or so, we have all witnessed more and more of our interactions taking place in the digital world — including the process of car buying. I recently attended the 23rd Digital Dealer Conference & Expo in …
The alarmist tone from presenters at industry events can spook dealers. That’s not a bad thing. I selfishly attend conferences for one reason: inspiration. I look for presentations that can stoke my own creative fire, or ones that force me …
Ignore this tech-savvy group at your peril: they are big customers Over the past several years, there has been much speculation about how millennials will affect and change the auto industry. Today, young people looking to purchase vehicles use a …
Government, property owners and employers all have a stake in the EV economy The rise of the electric vehicle (EV) over the past few years is changing the auto industry profoundly, with many major auto manufacturers focusing their attention on …
Hiring and training tips for dealers to find — and retain — sought after talent Without a doubt, employees are the most important and valuable assets of a company. From my years of experience, it’s the people that make a …
Car dealers who underestimate their female shoppers do so at their peril The auto industry has typically been considered to be a male-dominated sector for decades. From the production line to auto service to dealerships, the automotive sector was primarily …
Chinese auto dealers are exploring many of the same issues as their Canadian counterparts. On behalf of the New Car Dealers Association of BC (NCDA) and our national Canadian Auto Dealers Association (CADA), I recently travelled to China at the …
Musings about a few interesting developments from 2016 Another year, another record broken in the Canadian car market — or so experts predict. Most analysts agree that despite a few months of sales declines, Canada is still on track to …
Growing interest means more opportunities for dealers to capitalize on EVs. In June, I had the honour of attending the world’s largest electric vehicle (EV) conference, Electric Vehicle Symposium & Exhibition 29 (EVS29) in Montreal. This year’s conference showcased new …
It’s true that amazing customer service is timeless. In the age of the Internet, the experience and opinion of one person can influence hundreds through social media and thousands through review websites such as DealerRater and Yelp.
Make social media work for your dealership Social media may be one of the most under-used marketing tactics in the auto dealership industry. Many dealerships post irregularly, rely on content already created by the brands they sell, or skip over …
