Start by listening
BUILD A SOLID FOUNDATION TO YOUR SOCIAL MEDIA STRATEGY. We are still in the thick of event season, which is great. There are so many opportunities to be in front of the industry, learning from experts and from peers. At …
Author: Niel Hiscox
All in the palm of your hand
I’m pleased to let you know we’ve just launched an updated version of our Canadian auto dealer mobile app With the new version, you’ll find a redesigned and more attractive look and feel to our mobile magazine. More importantly, you’ll …
Pearls of wisdom
Consider the schedule of the past few weeks: • The National Automobile Dealers Association (NADA) held its annual gathering in Orlando, Florida; • The Canadian Automobile Dealers Association (CADA) held its inaugural CADA Summit in Toronto; • The Toronto auto …
The CADA Summit is born!
Top-notch speakers will challenge and inspire dealers For the better part of a year, a small team has been meeting regularly around the boardroom table in the offices of the Canadian Automobile Dealers Association (CADA) offices to plan a kick-ass …
Customer retention and facial hair
Customer retention and facial hair We are proud to be the media partner for the Trillium Automobile Dealers Association’s (TADA) Digital Dealer conference series that took place in September in Toronto, London and Ottawa. As part of this role, we …
Two solitudes
Two solitudes exist between the front of your store, and the back I’ve had a number of conversations over the past month that ended in a similar manner; talking about the (generally) poor job being done at many dealerships when …
A new ritual of spring
The best part of publishing magazines in the automotive industry is the chance to participate in key industry events. There’s just no substitute for exchanging ideas face-to-face. Earlier this spring I had a chance to do just that as part …
Scene and heard
It’s been a busy stretch keeping plugged in to the automotive scene I’ve been on the road from Las Vegas to Detroit to Quebec City to Nova Scotia — and parts in between — attending auto shows, industry events and …
