CADA Summit reflections
As each new year begins, industry conferences and auto shows kick into high gear, and I attend a flurry of events in rapid succession. But the one that I enjoy most each year, and learn the most from, is the …
Author: Niel Hiscox
Let’s make this a special year
I love the start of the year. After spending the past few weeks working through the many deadlines that come with winding down the past year and clearing my desk, it’s time to start looking towards the coming year. It …
Upping a tough act to follow
Working closely with Canadian Automobile Dealers Association (CADA) staff, some of our team at Canadian auto dealer magazine are putting in the hours that go into planning the upcoming CADA Summit. Universus Media (publishers of Canadian auto dealer) leaders Todd …
Are you ready for CASL?
CANADA’S TOUGH NEW ANTI-SPAM LEGISLATION KICKS IN SOON By now, every business owner in Canada likely has some awareness of the upcoming federal anti-spam legislation that takes effect on July 1 of this year. This legislation, which goes by the …
Selling to Millennials
I’ve just returned from Halifax, where I participated in this year’s CADEX event, put on by the Nova Scotia Automobile Dealers Association. The Canadian auto dealer team is pleased to play a large role in the event, and even more …
The start of something new
CANADIAN AUTOMOTIVE VIDEO LAUNCHES First, let me state the obvious: video continues to grow in importance as a primary communications medium. For you as car dealers, and for other participants in Canada’s automotive industry, video is going to continue to …
Class action entertainment
Is the increasing complexity of in-car infotainment systems going to create a legal liability for car dealers? That idea crossed my mind earlier this week, and the more I think about it, the more I think there is an issue …
Legwork pays off
The MDA and MMDA provincial dealer associations deserve a lot of credit for a couple of great events. As you see reported in this issue, the Canadian auto dealer team travelled to Manitoba and Alberta to take part in the …
Start by listening
BUILD A SOLID FOUNDATION TO YOUR SOCIAL MEDIA STRATEGY. We are still in the thick of event season, which is great. There are so many opportunities to be in front of the industry, learning from experts and from peers. At …
All in the palm of your hand
I’m pleased to let you know we’ve just launched an updated version of our Canadian auto dealer mobile app With the new version, you’ll find a redesigned and more attractive look and feel to our mobile magazine. More importantly, you’ll …
Pearls of wisdom
Consider the schedule of the past few weeks: • The National Automobile Dealers Association (NADA) held its annual gathering in Orlando, Florida; • The Canadian Automobile Dealers Association (CADA) held its inaugural CADA Summit in Toronto; • The Toronto auto …
The CADA Summit is born!
Top-notch speakers will challenge and inspire dealers For the better part of a year, a small team has been meeting regularly around the boardroom table in the offices of the Canadian Automobile Dealers Association (CADA) offices to plan a kick-ass …
