Canadian wholesale vehicle prices edged lower in the week ending April 25, continuing a recent trend of modest declines across most segments. Overall market prices fell 0.22 per cent, an improvement from the previous week’s 0.25 per cent decline. Car segments dropped 0.13 per cent, while truck and SUV segments declined 0.30 per cent.
Within car segments, the steepest declines were recorded in sub-compact cars, down 1.11 per cent, and compact cars, which fell 0.86 per cent. Truck and SUV segments showed broader weakness, led by a 1.37 per cent drop in full-size vans and a 0.65 per cent decline in full-size luxury crossover and SUV models. Some segments posted gains. Minivans increased 0.52 per cent, while full-size pickups rose 0.32 per cent, reflecting continued demand for certain vehicle types.
Auction activity remained mixed, with sale rates ranging from 24.4 per cent to 81.8 per cent and averaging 42.5 per cent. Inventory levels have normalized, though upstream channels continue to influence access to supply. In the retail market, used vehicle listing prices edged lower, with a 14-day moving average of $37,500 across approximately 199,000 listings.
After several weeks of gains, the market is becoming more segmented, with softness concentrated in the 2-to-8-year-old vehicle category even as demand for newer and older units holds.
Separately, automakers continue to adjust strategy in response to market pressures. Nissan is accelerating electrified product timing for Canada, while Stellantis is focusing investment on key brands such as Jeep and Ram. Mercedes-Benz is also advancing its electric vehicle lineup with updates to the C-Class platform.
