Turo is expanding beyond short-term rentals, launching a new alternative to car ownership designed for drivers who want long-term vehicle access without long-term commitments.
The car-sharing marketplace now allows Canadians to book vehicles for a month or more, with the option to extend or shorten reservations at any time. Payments can be made in monthly installments, and prices are displayed upfront to include maintenance, insurance, and other typical ownership costs.
“Canadians are rethinking what it means to ‘own’ a car,” said Bassem El-Rahimy, Head of Turo Canada, in a statement. “In today’s economy, flexibility matters from those navigating job changes, to remote workers relocating temporarily, to couples or retirees whose lifestyles are evolving. People want access to a car when they need it, without the financial strain or long-term commitment that comes with ownership.”
By offering month-to-month use without long-term contracts or maintenance responsibilities, Turo is positioning itself as an alternative to both ownership and dealership financing. For dealers, it’s a reminder that flexibility and digital convenience are becoming key expectations among younger and urban drivers. Adapting through subscription programs, short-term leases, or mobility partnerships may be crucial to staying competitive in automotive’s evolving landscape.
A recent Turo survey found that 44 per cent of Canadian car owners are interested in flexible access models, while multi-month rentals are the company’s fastest-growing segment this year, with triple-digit growth. Its service is now available in Canada, the U.S., and Australia. The company said it is expanding beyond short-term rentals, “launching a new alternative to car ownership designed for drivers who want long-term vehicle access without long-term commitments.”
