Japan’s “paper drivers” an untapped potential market

Many of Japan’s public transport users who have a licence but have not driven a car in a long time or do not own a vehicle, are looking to purchase a vehicle amid the COVID-19 pandemic. These types of consumers are known as “paper drivers” and are considered an untapped pool of potential car buyers. “People are still commuting to work by car and they have been joined by others since the emergency ended,” said Akippa spokeswoman Ayako Ishikawa. (Source: Autoblog) Read the original article…

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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