Force Marketing has been approved as a provider in General Motors Canada’s CSSR Choice Program, a list of authorized vendors that support GM dealers’ customer sales and service retention marketing.
The company said the designation allows it to offer marketing services to GM Canada dealerships through the program, which is aimed at helping retailers improve customer retention across departments such as service, parts and sales.
“Our team is ready to engage this market with a deep understanding of dealer operations and a history of building partnerships that elevate performance,” said John Fitzpatrick, CEO of Force Marketing, in a statement. “We see this as an opportunity to equip retailers with a full-cycle digital marketing engine designed to support every stage of the customer journey, from initial engagement to long-term retention.”
Force said it works with more than 1,200 dealerships across North America. The company also pointed to Canada’s regional differences as a key factor in dealer marketing strategies.
The move also comes as GM has reduced parts of its Canadian OEM footprint in recent years, putting more emphasis on dealer-led retention and after-sales performance. As GM recalibrates its Canadian OEM strategy, programs aimed at strengthening dealership retention efforts are becoming a bigger part of how the brand defends market share.
