Canadian startup leverages deep dealer experience and association partnerships to deliver “agentic AI” tailored to each rooftop’s operations
A new name is emerging on the Canadian dealer technology scene. FliteHouse, headquartered in London and Toronto, Ont., is an artificial intelligence tech company led by industry veterans Marty Meadows, Co-Founder and Chief Revenue Officer, and Dan Liska, Co-Founder and CEO.
Both are familiar names in the automotive community, having helped dealers transition online during their time building AutoVerify. Meadows was also a well-known figure at CarProof and Mobials before that. Now, they are taking that experience in sales, service, and F&I processes and applying it to “agentic AI”— custom-built virtual agents designed specifically for dealership operations.
From dealer playbooks to AI execution
Meadows and Liska’s insight was straightforward: While dealers rarely suffer from a lack of leads, the challenge has always been consistency.
Training a team, losing staff to turnover, and repeating the cycle has been a drain on time and money. FliteHouse aims to break that cycle. Their technology takes the playbooks they’ve spent decades refining with dealers and embeds them into AI agents that can answer calls, text customers, book service or sales appointments, and follow up reliably.
Unlike many AI products marketed to dealers today, these agents are not off-the-shelf chatbots or rigid automation platforms. They are built to mirror each dealer’s own processes and integrate directly with the systems they already use. “We never start with a blank page,” says Liska. “We come in with proven playbooks, then customize them to the realities of each store.”
Partnerships across Canada
That message has resonated with provincial dealer associations. In just a few months, FliteHouse has been vetted and partnered with dealer associations in Ontario, Manitoba, British Columbia, and Alberta, with more expected to follow. Those endorsements have helped dealers cut through the noise of a crowded AI marketplace and given the young company instant credibility.
The company also leans heavily on its Canadian roots. Its team of more than 30 developers is largely based in London and Toronto, with data hosted in Canada to satisfy both enterprise security requirements and local privacy laws.
Meadows says that dealers often prefer to work with suppliers who understand the Canadian regulatory environment as well as the bilingual reality of markets like Ontario and Quebec. FliteHouse agents can already converse in English and French — including handling requests from people flipping back and forth between languages within the same interaction — and can handle dozens of languages common in large metro markets.
How it works
For dealers, the journey begins with a demo and a brief technical audit to map existing systems like CRM, DMS, schedulers or telephone systems. Within about a week, FliteHouse provides a proof-of-concept phone number that staff can call and text to see how the agent behaves. From there, a full rollout including integrations, testing, and training typically takes 45 to 60 days.
Because the agents are built around existing workflows, the transition is less about retraining staff and more about reassuring them that the AI is there to handle repetitive, low-value tasks.
Reception and triage agents can pass calls and context to service or sales agents. Sales follow-up agents can keep leads warm, while service agents can book appointments and promote seasonal offers. All of this happens while logging clean data back into the dealer’s systems.
Dealers always ask about cost
One of the first questions dealers inevitably raise is cost. Meadows and Liska are candid that what they offer is not a plug-and-play subscription tool, but a custom-built solution tailored to each rooftop or group.
The investment reflects the development and integration hours required to wire the AI agents into a dealer’s unique processes. But once dealers understand that what they are getting is effectively their own AI “staff member” built for their systems, branded to their store, and continually supported, the value proposition becomes clearer.
More importantly, the founders emphasize that the agents are not there to replace jobs. Instead, they are designed to take on the repetitive work that slows people down, freeing staff to focus on the higher-value interactions where human judgment and relationships matter most. “Our goal is to help people in the store be more effective, not to replace them,” says Meadows.
Why it’s different
FliteHouse wants to be seen not as another tech vendor, but as a partner that understands the dealership reality. Its leaders call themselves “dealership practitioners,” not just software people.
They stress that their agents are custom, able to integrate with anything from Xtime service department software, to a Google Sheet, and that the development team effectively becomes an extension of the dealer’s own staff.
The result is an AI solution that adapts to the dealership, rather than forcing the dealership to adapt to the technology. With Canadian ownership, Canadian developers, and Canadian hosting, FliteHouse positions itself as both a secure and locally grounded choice for dealers navigating the rapidly changing AI landscape.
