Subaru recently unveiled the first full redesign of its national retailer network since 2007: the Subaru Connection Hub. The move aims to reshape the way consumers view dealerships, shifting the customer experience and modernizing the dealership network across North America.
The redesigned facilities will emphasize open, contemporary layouts, digital (immersive) integration, and hospitality-focused spaces to strengthen the customer relationship and community connections with Subaru dealerships. The goal is to move away from traditional dealership perceptions so that consumers view the stores as vibrant community destinations.
“This is more than a design update — it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President of Retailer Development at Subaru of America, in a statement.
He said the new Connection Hub reflects where the brand stands today and where they are headed.
The OEM collaborated with experience agency ChangeUp, its retailer development team, retailer design committees, and internal stakeholders to ensure the concept aligns with both practical business needs and the brand’s vision for the future. Consumers will begin to see the new hub at participating retailers in 2026.
