DealerFire, a provider of automotive dealership websites and digital marketing solutions, has unveiled a new resource designed to help dealerships strengthen the performance of their websites through more effective calls-to-action (CTAs).
Specifically, the guide offers strategies to help dealerships boost lead generation, improve user engagement, and increase conversions. It emphasizes the importance of well-placed, clearly worded, and visually distinct CTAs in converting online shoppers into dealership leads. As a result, dealers can better maximize the return on their online traffic.
The company said it emphasizes in the guide that “not all CTAs perform equally across a website. Instead, CTAs must be strategically aligned with the page content and customer intent,” they said in a news release. “A service page, for example, may benefit from a booking-oriented CTA, while a vehicle detail page may perform better with options to schedule a test drive or request more information.”
They said aligning CTAs with the browsing experience ensures a smoother path to conversion.
The company also highlighted the importance of urgency in CTA performance. It will make customers feel the need to act quickly, and in return, dealerships are more likely to secure user engagement before the user leaves the site. Phrases that emphasize time sensitivity or limited availability are key.
Another major takeaway mentioned is the role of visibility. “CTAs that are buried on a page or presented in a low-contrast style often go unnoticed, significantly reducing their effectiveness,” said DealerFire. “The guide stresses that CTAs should be clear, eye-catching and strategically placed to align with the natural flow of the customer’s browsing habits.”
As more consumers progress through the vehicle-buying journey digitally, the role of CTAs appears to be ever more important.
