Subaru Canada and Safe-Guard Products International have announced a multi-year partnership geared towards enhancing and expanding the OEM’s vehicle protection offerings across Canada.
Safe-Guard is a platform provider of private label protection products for the automotive, RV, marine, and powersports industries. The collaboration, which will begin with a phased rollout starting June 1, means Safe-Guard will assume administration of the Subaru Protection Plan portfolio. That portfolio includes Subaru Canada’s existing protection programs and products.
“Our collaboration with Safe-Guard serves as a testament to our dedication to enhancing our customers’ experience, providing them with heightened security and confidence on every journey,” said Floyd Jones, Vice President of Sales at Subaru Canada, in a statement.
The first phase of the program will see Safe-Guard taking over responsibility for certain Subaru Protection Plan programs, such as Vehicle Service Contracts, Certified Pre-Owned programs, and Prepaid Maintenance plans. The goal will be to ensure streamlined support for Subaru Canada’s dealer network and Customers.
Phase two will launch later this year and will see Safe-Guard expanding its administration to include Ancillary Protection Products, including Tire and Wheel Protection.
“Our alliance with Subaru Canada is more than a partnership; it’s a mutual commitment to redefining standards in customer protection,” said David Pryor, CEO of Safe-Guard Products, in a statement. “We are devoted to crafting protection solutions that not only meet but exceed the evolving needs of Subaru’s discerning customers, ensuring they remain confident and protected at every Turn.”
