AutoTrader.ca’s Storefront a fresh tactic to promote new vehicles

AutoTrader.ca announced the launch of its new car shopping experience known as Storefront this week — a fresh tactic for automotive manufacturers and retailers to promote their new vehicle lineups to Canadian consumers that frequent the marketplace.

The company said Storefront, which has a dedicated space on AutoTrader.ca, provides a new vehicle shopping experience that integrates important information and tools spanning every aspect of the buying journey. This includes the OEM’s brand story and heritage, new vehicle lineup, custom model pages, branded content, and inventory matching technology, among other things. 

“We know that roughly 80 per cent of Canadians come to AutoTrader.ca to buy a car, and our reporting platforms tell us that our users exploit a variety of available features on our marketplace, from research to comparison shopping, before they transact,” said Ian MacDonald, Chief Marketing Officer at AutoTrader.ca, in a statement.

He added that they leveraged this information to provide an opportunity for OEMs to present their new vehicle lineup to “the millions of Canadians we attract on a monthly basis, while publicizing new cars locally available to shoppers through a manufacturer’s network of dealership operators.”

Storefront also features immersive augmented reality (AR) thanks to AutoTrader’s Pivot. The technology provides consumers with a 360-degree view of a vehicle, while hot spots that show static or video content is also included.

“… We sought out to build a solution that delivers flexibility to the car shopping experience, regardless of the stage the consumer has reached,” said Benoit Laforce, Executive Vice-President Media and New Car Solution at AutoTrader Media, in a statement.

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