The party has begun in Vegas.
After years of being cooped up during the pandemic, Canadian dealers and suppliers were out in force in Las Vegas, kicking off another NADA Show.
NADA held a full day of conference sessions yesterday, including one featuring Tim Reuss, President and CEO of CADA, who took part in a live main stage panel session about international perspectives on the auto retail sector. In another session, NADA’s Chief Economist Patrick Manzi provided an economic outlook, and there were many other great sessions, which NADA also streamed live.
But once the talking ended, the partying began in earnest.
Dealer Solutions Mergers and Acquisitions (DSMA) held a well-attended private event for dealers at the LOFT, at the Cabo Wabo Cantina. The crowd was a mix of the company’s U.S. and Canadian clients, and their business partners.
NADA officially welcomed attendees with a welcome reception at the spectacular $2.3 billion Sphere entertainment complex. With 160,000 sq. ft. of 16k LED video screens and 180,000 speakers, attendees were treated to an immersive visual experience.
The night before, Irish superstar rock band U2 entertained on the same stage at the Sphere, delivering a powerful visual and musical experience for some of the visiting dealers who were lucky enough to land a ticket for one of the hottest events in Vegas. There were also likely many other events Canadian auto dealer didn’t know about happening throughout the city.
Some of the dealers attending the Sphere welcome event then made their way to the Canada Night at NAD’eh party at the Sahara Hotel. That event is supported entirely by sponsors (including media sponsor Canadian auto dealer) and has become the hot ticket can’t-miss event for Canadian dealers. The party got started at 7:30 p.m. but the featured band, iconic Canadian country rockers Blue Rodeo, didn’t take the stage until much later.
Dealers and suppliers were dancing and singing along to Blue Rodeo’s familiar tunes that have been a staple on Canadian radio stations for decades. Frontmen Jim Cuddy, Greg Keelor and guitarist Colin Cripps, along with the rest of the band, didn’t disappoint — delivering a spirited set of classic songs.
The trade show portion of NADA officially opens today, and Canadian auto dealer will be checking out the latest offerings and talking to dozens of suppliers over the next couple of days. Look for full coverage next week and in our March print issue.