Canada’s all-woman start-up Mae to launch first-ever Women’s Auto Show in Toronto

Car matchmaking service Making Auto Easy (Mae), a Canadian all-woman start-up, will be presenting the first-ever Women’s Auto Show in Toronto, Ont., on Nov. 1 at Yorkdale Toyota, according to the company.

“Despite women influencing 85% of car purchases, a significant knowledge gap exists, making car buying a daunting task,” the company said in its news release. They added that Mae is known as the “first-ever car matchmaking system for women, by women,” meant to bring a decade of auto industry expertise to the Women’s Auto Show.

Mae was founded by Toronto native Vivian Liu. As a reminder to dealers, Liu previously worked as head of marketing for Autozen and had worked for General Motors for many years.

So far the event, which aims to empower women in their vehicle buying journey, is 75 per cent sold out. It will include workshops led by six local woman-owned auto businesses supporting and promoting auto literacy. A previous event was held in British Columbia, the company’s inaugural Women’s Auto Show in Vancouver, which hosted more than 300 attendees.

Dealers interested in attending the event can RSVP here. The auto show will take place at Yorkdale Toyota, 3080 Dufferin St, Toronto, from 6-9:30 p.m. on Nov. 1.

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