Mazda Canada wants to support the rebuilding of small businesses across Canada that have been significantly affected by the COVID-19 lockdowns.
With its retail partners and Scotiabank, the OEM plans to provide support in the form of a contribution of up to $1 million in financial grants to help these businesses and their employees get back on their feet.
“Among the hardest hit by the pandemic, thousands of small businesses have struggled to stay open, with many closing their doors permanently,” said the company in a news release. “A recent Canadian Federation of Independent Business (CFIB) report says the burden for small businesses continues to mount, estimating the average business owes close to $177,000 due to pandemic related causes.”
Mazda will select three community legends to kick off the program.
The first small business to receive support will be Port Hope’s iconic Capitol Theatre in Northumberland County. The theatre plays an important role in the cultural, artistic and economic life of the community.
The two other recipients will be announced by December.
“Mazda strongly believes that organizations have a responsibility to give back to the communities in which it does business, something that’s been ingrained in our brand history for the past century,” said David Klan, President and CEO of Mazda Canada. “Not only do we consider this initiative a responsibility, but it is a privilege to support the small businesses that make up the pillars of our communities.”
The OEM is also calling on Canadians to nominate small businesses that they consider as local legends in their own communities.
