Dodge Power Brokers program for dealers to launch in December

Dodge Brand Chief Executive Officer Tim Kuniskis previewed the company’s two-year business plan “Never Lift” in November, which included several updates—one of them being the introduction of Power Brokers that focuses on its dealers.

In a news release, the company described Power Brokers as “a network of elite dealerships equipped with staff trained to deliver a performance-focused customer service experience.”

In other words, the sales, service, and parts department staff of certified Dodge Power Brokers need to meet “high standards of comprehensive knowledge and expertise” in areas that include the brand’s vehicle features, high-performance parts and installation, and motorsports programs.

Dealers can receive the Dodge Power Brokers certification if they have a proven track record of delivering a high level of customer service.

“Every Dodge dealer in the country will continue to provide an outstanding sales and service experience,” said Kuniskis. “But Dodge Power Brokers dealers will offer everything an enthusiast needs to reach the next level of performance.”

These dealers will have the knowledge to walk customers through Dodge vehicle performance features and performance upgrades, while customers will be able to buy a vehicle with upgrades directly from a Dodge Power Brokers dealership—“with the added benefit of maintaining the balance of the factory vehicle warranty when parts are installed by a Dodge Power Brokers dealer.”

Dealers deemed Dodge Power Brokers are also expected to host performance clinics for Dodge enthusiasts, and feature the full lineup of Dodge performance models for test drives.

The program launches December 15, and appears to be for dealers in the United States at the moment. However, it does point to a continued push from many automakers to improve the customer experience at the OEM and dealership level.

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