August provincial sales show mostly decreases thanks to semiconductor issue

New data from DesRosiers Automotive Consultants (DAC) reveals nearly all provinces in Canada recorded sales decreases for the month of August, with the exception of British Columbia.

While it is true that 2021 overall is up 18.9% year-to-date where new light vehicle sales are concerned, August sales did not meet expectations thanks in large part to semiconductor shortages, which limited the scope of sale to an estimated 146,925 units—down 11.4% from August 2020.

B.C. barely pulled ahead of Alberta in terms of sales volume for the month, while Saskatchewan and Newfoundland were down 22.9% and 22.4%, respectively. Nova Scotia and Ontario marginally outperformed the market, and were down 9.9% and 10.1%, respectively.

“August was a disappointing month with a weak SAAR, and company specific shortages of select models,” said Andrew King, Managing Partner of DAC.

DAC said the outlook as to how long supply chain issues will persist is clouded, and therefore the forecast for the balance of 2021 “remains uncertain.”

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