The OpenRoad Auto Group has partnered with Love It Or List It Vancouver co-host Todd Talbot in a multi channel effort that includes video, a golf tournament and social media posts.
OpenRoad will produce a series of videos profiling Talbot and his new Toyota Tacoma from OpenRoad Toyota Richmond as part of a social media campaign.
The first installment features Talbot walking through the Richmond operation while answering rapid fire questions, performing celebrity impressions and showing off his dance moves.
As part of the agreement, Talbot will also work as emcee at OpenRoad’s annual charity golf tournament. Social media posts from Talbot directly will highlight the diversity of his vehicle for his work and lifestyle as a TV host, realtor, renovator and family man.
“You couldn’t get a better or more genuine spokesperson for your brand,” said Christian Chia, president and CEO of OpenRoad Auto Group.
