OMVIC campaigns for “all-in” price awareness

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Ontario’s vehicle sales regulator has launched a multi-media campaign to inform car buyers of the information car dealerships must legally disclose when selling an automobile. OMVIC says that the illegal practice of concealing aspects of all-in pricing is unfair to customers and gives dealers who employ this practice an “unfair advantage” over dealers who include all fees and charges in their advertised prices.

Charges or fees that must be included in an advertised price include:

  • Freight
  • PDI-PDE (pre-delivery inspection/expense)
  • Administration (Admin) fee(s)
  • Government levies (air tax, etc.)
  • Safety and e-test (unless the ad contains a mandated “Unfit Vehicle” or “As-Is Vehicle” statement)

If a dealer is charging for pre-installed services or products on a vehicle, those costs must be included as well in the advertised price. Among others these may include:

  • Nitrogen/tire protection package/locking wheel nuts
  • Warranties
  • Security or theft deterrent products/services (etching, etc.)
  • Fuel

Hiding the realities of pricing is unfair to car-buyers and “gives non-compliant dealers an unfair advantage over those dealers whose advertised prices include all fees and charges,” said Terry O’Keefe, OMVIC’s Director of Communications and Education in a news release.

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