Aspen Marketing Services and Volvo Cars of Canada Corporation have announced a partnership.
The partnership sees Aspen becoming a preferred supplier of a newly developed Aftersales Customer Retention (ACR) program offered exclusively to 44 Volvo dealers in Canada.
“Volvo Cars of Canada is pleased to partner with Aspen Marketing Services Canada on the launch of this exciting new marketing initiative,” said Carol Kitchen, Vice President Customer Service, Volvo Cars of Canada.
Dealerships will receive a customized ACR program designed to increase long-term customer loyalty, increase service opportunities, and maximize service revenue.
Aspen said the system would feature direct mail, email, phone, data analytics, and list management.
“Aspen’s momentum and strong presence in the Canadian auto marketplace have allowed us to create more revenue-driving solutions for both dealers and OEMs” said Richard Lambert, Group Vice President of Aspen Marketing Canada.
Visit www.aspenms.com for more details.
