Tag: brand

Mastering the new world order

General
News

October 23, 2015

DEALERS LEARNED THE LATEST DIGITAL MARKETING TIPS AND TRICKS AT CANADIAN DIGITAL DEALER CONFERENCE 8 THE TRILLIUM AUTOMOBILE DEALERS ASSOCIATION (TADA) hosted its eighth Canadian Digital Dealer in Ottawa on Sept.23 and Toronto on Sept.24, 2015. Just as in the …

by Zara McAlister

Chasing consumer expectations

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General
The pulse of the customer: Richard Cooper

March 20, 2015

The research is mounting that consumers expect much more from retailers — but how can you respond? Many times in this column, I’ve referred to the need for dealerships to see themselves more as mainstream retailers than as a highly …

by Richard Cooper