High dealership turnover can put key customer data at risk In 2024, CADA Workforce Study measured overall dealership turnover rates at 31 per cent. The sales consultant and service advisor roles were the highest for turnover at 33 and 36 per cent, respectively. I …
Tighten up your digital processes to improve closing rates and customer experience In my July column, I related my recent experience of buying a new vehicle from start to finish, and the processes that got me down the sales funnel and …
After decades in auto retail, I was pleasantly surprised with a recent vehicle purchase experience. Part one of a two part series My partner and I recently decided it was time to think about replacing her four-year-old coupe with something …
If you want your team to sell EVs you need to embrace them too As someone who has lived it, I completely understand the roller coaster journey EVs have been for car dealerships. When customers wanted them, the manufacturers couldn’t get …
Dealers can’t control external forces but they can improve their internal processes and support their people In early March, I was having lunch with a good friend of mine, a senior leader at a Canadian subsidiary of a global car …
Selling more EVs starts with believing in the product As someone who has lived it, I completely understand the roller coaster journey EVs have been for car dealerships. When customers wanted them, the manufacturers couldn’t get enough product into showrooms, …
Georgian College is helping train the next generation of leaders our industry will need Earlier this year, I embarked on a teaching career at Georgian College’s Automotive Business School of Canada (ASBC). As someone who has been an operator in …
In the second of our two-part series, we present an Insider’s View of how to get the best results from a Performance Group Last issue, I gave you a glimpse into the very first Performance Group I ever attended and some …
In the first of our two-part series, we present an Insider’s View of how to get the best results from a Performance Group The first time I attended a Performance Group, or 20 Group as they are sometimes called, I …
Canadian auto dealer is proud to introduce our newest columnist, Bruce Duguay, who will offer his observations on our industry based on decades of auto retail experience in senior leadership roles I remember opening an issue of Canadian auto dealer …
