Author: Canadian Auto Dealer

Toyota joins red cross relief effort

October 8, 2025

Toyota Canada is teaming up with the Canadian Red Cross to strengthen the humanitarian organization’s capacity for disaster preparedness, response and recovery through its “Time to Act” initiative. The OEM is contributing $100,000 to support the Canadian Red Cross’ initiative, which …

Stronger CTAs could mean more sales

October 3, 2025

DealerFire, a provider of automotive dealership websites and digital marketing solutions, has unveiled a new resource designed to help dealerships strengthen the performance of their websites through more effective calls-to-action (CTAs). Specifically, the guide offers strategies to help dealerships boost …