Another challenge for manufacturers and dealers to overcome Cognitive dissonance arises when we attempt to hold two conflicting thoughts in our mind at the same time. A classic example of cognitive dissonance is the guy who works out at the …
And a time of change and opportunity A new year is often viewed as a new beginning for many: a fresh start; out with the old and in with the new. For me, the New Year is a fresh start …
With this issue, we welcome David Adams as a regular columnist in Canadian auto dealer. David C. Adams is a 23 year veteran of the automotive industry in Canada. Currently the President of the Association of International Automobile Manufacturers of …
