British Columbia’s Kot Auto Group renewed its multi-year partnership with AutoTrader.ca so as to continue to drive dealer growth through the automotive marketplace.
The agreement, which takes effect on August 28, aims to drive measurable growth for Kot Auto Group’s network through access to AutoTrader.ca’s online car shopping audience.
In a news release, the group said dealers benefit from timely, responsive and expert service that ensures needs are met quickly — which means they can focus on delivering more top-notch experiences to customers.
“We know today’s car shoppers are more informed and more digitally engaged than ever before,” said John Kot, President of Kot Auto Group, in a statement. The group said the partnership ensures they are ready to meet evolving consumer expectations head-on.
“Our partnership with AutoTrader.ca ensures we’re connecting with the most serious buyers while equipping every dealership in our group with dedicated service and market insights needed to make fast, strategic decisions to help us grow,” said Kot.
As for Jody Gill, Chief Sales Officer at AutoTrader.ca, she said there is an acute focus on growth across all of Kot Auto Group’s rooftops.
In a statement, she said driving high-quality leads and supporting their partners “with the agility and expertise they need to thrive in a dynamic marketplace will always be central to our partnership across all the dealerships we serve.”
