Software provider CDK recently announced that its integrated digital service lane tech solution is now available to all dealerships across the industry.
The company expanded its fixed operations suite to non-CDK DMS customers so those dealers have access to things like integrated artificial intelligence to help boost customer engagement with inspection videos, and to provide professional responses in various languages.
Non-CDK dealer customers also get vehicle updates through digital communications, which includes things like real-time vehicle tracking and health alerts. And multichannel appointment scheduling, flexible BDC scheduling and appointment dashboard, and automated appointment alerts and reminders through mobile contact.
“Many dealerships still struggle to make repairs understandable, clearly communicate service needs and consistently engage customers about future repairs — resulting in missed opportunities to build customer loyalty,” said Sanjay Almeida, Chief Product Officer at CDK, in a statement.
In a news release, the company said its recent CDK Service Shopper study found consumers prioritize convenient appointment scheduling, qualified technicians, and transparency throughout the vehicle repair process — expectations they say are often unmet.
They also stated that around 40 per cent of respondents pointed to significant challenges when booking service appointments by phone, with average wait times of more than eight minutes. Almeida said CDK’s Fixed Operations Suite has a proven track record of improving dealer operational efficiency and service profitability. He said this is done through data-driven and scalable workflows.
